Our Mission


WildTrack’s Mission is to protect endangered species using a unique combination of advanced data analytics, artificial intelligence, and traditional ecological knowledge.

panda cub showing foot

WildTrack has developed an innovative new model to tackle the global decline in species – using footprints.

By merging traditional ecological tracking skills with a customised model in JMP software and artificial intelligence, WildTrack engages the whole community from scientists, to indigenous trackers, local communities and recreational citizen scientists.

We believe in the intrinsic power of traditional ecological knowledge to engage communities to protect wildlife. The data we gather together, inform on species protection and the mitigation of human-wildlife conflict. These data are also essential to reduce the risk of future pandemics. 

Our Objectives

1. To develop and apply non-invasive and objective censusing and monitoring techniques as a fundamental resource for wildlife conservation. WildTrack’s Footprint Identification Technology (FIT) includes both gold-standard morphometric models and artificial intelligence to provide accurate and objective data to monitor endangered species.

2. To revive, value and engage expert local ecological knowledge in communities who have lived with endangered and elusive species over generations.

3. To use the power of scientific networking to augment data collection from endangered species around the world. Footprints are ubiquitous, and can be easily and opportunistically collected by anyone with a smartphone or camera.

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