Saving Species using Footprint Tracking




We know that species are going extinct at up to 10,000 times pre-human levels. COVID-19 is a grim reminder of the impact our destruction of natural habitat and the species that live there is having.  On top of that, humanity needs all the other species on the planet, our biodiversity, to provide us with our food, fresh air, fresh water, medicines and much more.

Saving species is the #1 challenge of our lives.

One of the last Northern White Rhino. Only 2 females now remain.



Our Footprint Identification Technology (FIT) provides us with data on where species live, and how many are left. We need to know this to address these huge challenges, which together make up the loss of biodiversity:

Human:Wildlife Conflict
Illegal Poaching
Habitat Destruction
Climate Change
Global Pandemics
Imagine: Scenario #1

You are a game ranger in Namibia, charged with protecting 50 rhino in your wildlife refuge. These rhino are elusive – they hide out in the thicket. How do you know if they have been poached? You don’t often see them! BUT, you see footprints everywhere. Using FIT you can check that they are all safe, find out where they’re roaming, count the new calves, monitor any deaths. Using this information, you can also deploy your anti-poaching units effectively.





Imagine: Scenario #2

You are a local farmer living in Nepal. Bengal tigers live there too, and sometimes they come and take one of your goats. You need to identify where the tigers are roaming so that you can protect your livestock better. You’ve never even seen a tiger,  but you know they are there – you see their footprints everywhere. Using FIT we can identify which tiger is taking your livestock and where it roams.  Footprints can therefore inform on how to protect your livestock and reduce Human:Wildlife conflict.






Imagine: Scenario #3

You are an Arctic scientist, documenting climate change. We know that as the climate warms, many species have to move to higher altitudes, or new areas, to escape the heat. For example, Polar bear distribution is changing as their sea ice melts.  You don’t see many Polar bears,  but you often see footprints and can incorporate footprint identification into your monitoring toolbox to identify where they are ranging, and how their distribution is changing.




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